The Chairman, Federal Civil Service Commission (FCSC), Prof. Tunji Olaopa, has urged members of the Nigerian Institute of Public Relations ( NIPR) to give attention to development communication to fix the country.
Olaopa made the call on Tuesday in Abuja during a meeting of public relations experts under the auspices of the Professional Platform of the Federal Capital Territory’s chapter of the NIPR .
In a goodwill message Olaopa delivered as a special guest on the occasion, he acknowledged the vital role of NIPR members in the success of corporations and governments.
According to Olaopa, development communication is unarguably a core component of any national change programme to reset Nigeria as it touches on national values remodeling and culture change.
He lamented that due to the culture of ‘something for nothing’ which supplanted what was a culture that valued national sacrifice as service and as deferred gratification up unto the mid-70s in Nigeria, before the onset of the era when the oil boom created a culture of entitlement, Nigerians have ceased to understand what development is all about.
