Raúl Jiménez buried Mexico’s second goal against Ecuador on July 1, 2026, sealing a 2-0 victory in the World Cup round of 32 at Estadio Azteca. Julián Quiñones delivered the assist, threading a pass into the box that Jiménez finished past goalkeeper Galíndez to double the hosts’ lead.
Crypto’s biggest sponsorship play yet
FIFA announced Kraken as its Official Crypto Exchange Supporter on June 9, 2026. That deal placed the exchange’s branding in front of the billions of viewers tuning into the first 48-team World Cup in history.
Kraken isn’t alone in the tournament’s crypto infrastructure. Avalanche serves as FIFA’s Layer-1 blockchain partner, powering the organization’s digital collectibles program. Chiliz, the company behind the Socios platform, supports fan-token ecosystems for several national teams competing in the tournament.
The 2022 World Cup in Qatar drew an estimated cumulative TV audience of over 5 billion across the tournament.
