Artificial intelligence (AI) is transforming the media industry, but human judgment, empathy, trust and creativity will remain essential to the future of journalism, media experts have said.
The experts made the remarks at the Pan-Atlantic University media roundtable webinar themed ‘The Future of African Media: AI, Monetisation, and Editorial Integrity,’ where they discussed the opportunities and challenges AI presents for African media organisations.
The media experts echoed that the future of African media will depend on balancing AI adoption with human creativity, ethical journalism and the trust audiences place in credible storytellers.
Speaking at the webinar, Mike Okwoche, international broadcast journalist, said AI is changing the traditional media model and should be seen as a tool that supports journalists rather than replaces them.
“AI is a tool to facilitate what we are doing. It does not have empathy, but journalism requires empathy,” Okwoche said.
