New Retailer Openings Mark Next Phase of Growth at Watersound® Town Center

The St. Joe Company (NYSE: JOE) (“St. Joe” or the “Company”) announces the highly anticipated opening of elevated and new-to-market retailers at Watersound Town Center, the Company’s growing open-air lifestyle center located at the entrance to the Watersound Origins® community in Inlet Beach, Florida. National and regional brands including FP Movement, Hemline, Monkee’s and Sunset Shoes & Lifestyles recently opened their doors, with Johnnie-O expected to follow later this summer. To meet growing demand from other national apparel brand stores, two additional buildings are planned to break ground this year at Watersound Town Center. Retailers planned for these buildings will be announced in the near future.

“We’re excited to welcome retailers of this stature and celebrate what their openings represent for the future of Watersound Town Center,” said William Brock, St. Joe Vice President of Commercial Real Estate. “Established brands like these are deliberate in their site selection process. Their decision to invest in this Center is a strong validation of our market and contributes to the continued momentum occurring here.”