The Winn-Dixie brand is getting a boost.
Southeastern Grocers, which owns Harveys Supermarket and Winn-Dixie chains in the South, will rename the company to The Winn-Dixie Company and shed its stores outside of Florida and Georgia.
The Jacksonville, Florida-headquartered company will also increase its focus on the Sunshine State, where the chain that became Winn-Dixie was founded in Miami in 1925. As part of that strategy, the company said it has acquired three Hitchcock’s Markets in Florida; the stores — located in the north Florida cities of Alachua, Keystone Heights, and Williston — will be converted to Winn-Dixie and opened in phases over the next few months.
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The Winn-Dixie Co. has also reached agreements, or is working on them, to sell 32 Winn-Dixie stores and eight Harveys Supermarkets in Alabama, Georgia, Louisiana, and Mississippi. Some locations have been sold to Food City and Piggly Wiggly. Store transitions or closings are expected to be completed by early 2026, the company said.







