The company that turned “buy Bitcoin and never sell” into a corporate identity just introduced a formal program to do exactly the opposite.
Strategy, the firm formerly known as MicroStrategy, announced its Bitcoin Monetization Program on June 29, 2026. The initiative authorizes selling Bitcoin to fund up to $1.25 billion in preferred stock dividends and interest payments. It also permits sales to support up to $1 billion in Digital Credit Securities repurchases and another $1 billion in Class A common stock buybacks.
The numbers behind the pivot
Strategy currently holds approximately 847,363 BTC. The potential monetization under this program represents roughly 2.5% of that total, which works out to about 20,800 BTC that could be sold to meet capital requirements.
The company already dipped its toes in the water before the formal announcement. Between May 26 and May 31, 2026, Strategy sold 32 BTC for $2.5 million, averaging around $77,135 per coin. That was its first Bitcoin sale since December 2022.
