Selling $334 million worth of robots in four weeks is the kind of number that makes you do a double-take. UBTech Robotics, the Shenzhen-based humanoid company, just did exactly that with its new U1 series, a line of companion robots that look less like factory equipment and more like something out of a sci-fi streaming series.
Over 5,000 pre-orders landed within roughly three weeks of the U1’s launch in June 2026. The robots are priced between approximately 119,800 yuan (about $16,600) on the low end and 990,000 yuan (about $137,500) at the top. Do the math, and that pre-order haul translates to approximately $334 million in potential revenue.
What makes the U1 different
The U1 is not an industrial robot with a fresh coat of paint. UBTech is positioning it squarely as a companion, built for households rather than factory floors.
The robots come in male and female variants, both equipped with 88 degrees of freedom. In English: they can move in 88 distinct ways, giving them a range of motion that edges closer to human expressiveness than anything you’d find on an assembly line.
