Authentic Brands Group has signed a definitive agreement to acquire the intellectual property of Care Bears, the cuddly residents of Care-a-Lot that became a merchandising and retail juggernaut and beloved children’s property. Financial terms of the pact were not disclosed.
The Care Bears were originally introduced in the early 1980s as a greeting card concept, before evolving into a global entertainment franchise that consists of plush toys and animated shows, movies and games. It has generated more than $12 billion in lifetime retail sales. The brand includes more than 100 bears, each representing a distinct emotion or expression which are illustrated by their belly badges, including Cheer Bear, Bedtime Bear, Tenderheart Bear, Birthday Bear, Funshine Bear and Grumpy Bear.
The sale expands Authentic’s reach into family entertainment and marks its first character-based franchise. Authentic is the owner of a portfolio of intellectual property that includes Elvis Presley, Muhammad Ali and Marilyn Monroe. In 2023, the company launched Authentic Studios to develop and produce premium films, television, commercials, live stage experiences and audio. It is comprised of four labels: Shaquille O’Neal’s Jersey Legends, David Beckham’s Studio 99, Sports Illustrated Studios and Authentic Productions. Authentic Studios and Authentic Live will play central roles in extending the Care Bears universe through new stories, audiences and fan experiences.
