Toys “R” Us Canada is seeking court approval to sell its intellectual property, including trademarks, copyrights and e-commerce domain names, to a U.S. toys and collectibles company.
Under the proposed transaction, Ad Populum, a holding company that owns brands such as NECA and WizKids, would acquire all rights to the toy retailer’s IP assets, including the Toys “R” Us Canada trademark, the Babies “R” Us trademark, and the giraffe design mark, and would be free to use them at its discretion.






