Now in its 12th year, the CX Asia Excellence Awards recognize organizations across Asia for innovation in customer engagement, digital transformation and omnichannel experiences.
The Vietnamese consumer finance company was recognized for using data and analytics to better understand consumer needs and support product development, service design and lending decisions.
The recognition comes as Vietnam's consumer finance market continues to evolve. According to the Vietnam Consumer Finance Report 2025 by FiinGroup, financial institutions are increasingly using data analytics to develop more personalized lending solutions while expanding access to credit.
Home Credit Vietnam's representative receives the award at the CX Asia Excellence Awards on June 17, 2026. Photo courtesy of the company
The report noted growing demand for digital financial products, particularly among younger consumers, who are increasingly adopting services such as Buy Now, Pay Later, credit cards and digital lending products.
