MTN Group, Africa’s largest telecom operator, has appointed Jerry Soko as the chief executive of its Eswatini subsidiary, part of its leadership playbook of promoting insiders who have spent years navigating multiple markets.

Soko will assume the role permanently on July 1 after serving as acting CEO since November 2025, when former chief executive Wandile Mtshali stepped down at the end of his contract. In a statement on Tuesday, MTN said Soko stabilised the business, strengthened operational discipline and improved customer engagement during his seven-month stint.

The appointment reflects a broader leadership strategy unfolding across MTN Group. Rather than looking outside for top executives, the Johannesburg-headquartered telecom operator is increasingly relying on leaders developed within its own African operations.

As MTN executes its Ambition 2030 strategy, which aims to transform the company from a traditional telecom operator into a digital platform business spanning connectivity, fintech and digital infrastructure, the company is betting that executives with deep operational knowledge of African markets are best placed to drive its next phase of growth.

“Under Jerry’s leadership, MTN Eswatini has regained strong momentum, improving performance, strengthening operational discipline, and deepening customer engagement,” said Ralph Mupita, MTN Group President and CEO. “His track record, combined with his understanding of our operations, positions him well to lead MTN Eswatini into its next phase of growth.”