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Diageo has appointed John Musunga as managing director, Africa, effective July 1, 2026, reinforcing the company's long-term commitment to the continent as a strategic growth market.

Musunga assumes leadership of Diageo's Africa business following a distinguished career spanning more than 25 years across Africa, Europe and Asia, including nearly two decades in chief executive and senior leadership roles within and out of Diageo.

He brings a proven track record of driving business transformation, accelerating growth, and leading high-performing teams in dynamic and complex operating environments.

Musunga served as Managing Director for Diageo's South, West and Central Africa business, overseeing operations across more than 30 markets. Before that he was Chief Executive Officer and Managing Director of Guinness Nigeria, where he successfully led the business through a period of significant transformation and renewed growth.