DNSFilter revamps MSP partner program as security costs squeeze providers
Protective DNS and content filtering company DNSFilter Inc. today launched an expanded partner program for managed service providers, restructuring its channel into three tiers as new company research found most MSPs are struggling to keep pace with the security their clients need.
The program replaces a flatter structure with three levels that scale support to a partner’s commitment. Select Partners get access to DNSFilter’s multi-tenant platform, the Partner Edge Portal, white-label campaign assets, self-paced training and volume-based pricing with no application or contract.
Accelerator Partners, available by invitation or application, add a named account manager, sales engineer support for demos and proofs of concept, co-marketing funds and an annual business review. Strategic Partners, the top tier, receive custom enablement, joint selling, co-branded marketing and a dedicated DNSFilter team aligned to their revenue goals.
The launch is paired with survey data that frames the commercial case. DNSFilter’s 2026 MSP research, based on responses from 100 senior cybersecurity and information technology professionals at U.S.-based managed service providers, found that 85% of MSP leaders admit there is a security capability they cannot effectively deliver today. Nearly half named security tool licensing costs as the single biggest obstacle to growing security revenue, ahead of an unmanageable tech stack at 26% and training overheads at 23%.
