Thailand’s medical aesthetics industry is attracting growing foreign investment as international companies seek to tap rising demand for non-surgical cosmetic treatments and use Thailand as a springboard into Southeast Asia.South Korean medical device maker Wontech Asia Co., Ltd. (Thailand) has established Thailand as its regional hub after surpassing 1 billion baht in cumulative sales within two years of entering the Thai market, driven by growing demand for natural-looking aesthetic treatments.
The company’s expansion comes as Thailand’s aesthetic and cosmetic treatment market is expected to reach 75 billion baht in 2025, according to ttb analytics. While growth is forecast to slow to 2.7% from 4% in the previous year, industry players say demand remains resilient as new customer segments emerge and consumers place greater emphasis on self-care and wellness.
“Thailand is already regarded as the No.1 nation where the aesthetics and laser industry is moving very quickly,” said Isaac Jang, General Manager of Wontech Asia Co., Ltd. (Thailand).
The company chose Thailand over other Southeast Asian markets such as Vietnam and Malaysia for its first direct regional office, citing the country’s mature aesthetics industry, skilled workforce and strong growth potential.
