What Building a Customer Testimonial Platform Taught Me About Customer Trust
When I first started working on a customer testimonial platform, I thought the biggest challenge would be collecting reviews.
I couldn't have been more wrong.
The real challenge wasn't convincing customers to leave feedback. It was understanding why happy customers rarely leave testimonials in the first place.
After talking to freelancers, agencies, restaurant owners, startups, and small business owners, one pattern kept repeating itself.
