SubscribeSubscriber OnlyLettersNothing to stop advertisers talking about ‘back to school’, even if children disapproveThe Irish Times - Letters to the Editor. Tue Jun 30 2026 - 06:00 • 1 MIN READSir, – Fergal Purcell has questioned whether a back-to-school announcement in June constitutes a record (Letters, June 27th). Allow me to be the first to wish Mr Purcell a merry Christmas. – Yours, etc,MAURICE NEWMAN,Malahide,Dublin.IN THIS SECTIONRotunda Hospital should be central to regeneration plansWarm weather and those breathless warnings Blood donation and living my true authentic self have changed my life foreverParliamentary scrutiny of LNG terminal and Dublin Airport passenger too vital to be rushedMemories of Ireland’s outdoor swimming poolsMOST READIrish MEPs join calls for investigation into Gianni Infantino over Fifa’s Trump peace prizeMet Éireann says more warm weather is on the way for Ireland - but expect ‘changeable’ conditionsThree Irish people killed in ‘devastating’ Spain car crash are namedKen Early: Cristiano Ronaldo’s decline leaves Portugal paying the price against ColombiaDalkey couple seek injunction over neighbour’s alleged unauthorised developmentLATEST STORIESThis eight-point plan to make electricity cheap again could also help cut emissionsIreland’s budget plan has a name: ‘Sure it’ll be grand’ I got into situations that I genuinely look back at and go, ‘How did I even survive that?’Chinese tech giant Alibaba seeks staff for first Irish data centreAughinish Alumina; unsafe vapes ‘flooding’ EU market, and World Cup hydration breaks
Getting the message out nice and early
Nothing to stop advertisers talking about ‘back to school’, even if children disapprove













