If conferences had a stock market, AI would currently be trading at an all-time high.

AI is now the headline, the keynote, the promise and, increasingly, the anxiety at every event brochure, every executive summit, every leadership retreat, every panel discussion and every business conversation.

It almost feels as though organisations are no longer competing for market share but competing for proximity to the future – each trying to appear more intelligent, more automated and more AI-ready than the next.

Sometimes, it feels less like a conversation and more like a competition – a quiet battle of AI.

Recently, I attended a conference where a speaker made a bold prediction. Communications and media, he argued, would eventually be taken over by AI.