Belgium and Senegal will meet on July 1, 2026, at Lumen Field in Seattle for a Round of 32 World Cup match, kicking off at 1 p.m. PT. It’s the first time these two national teams have ever faced each other on football’s biggest stage.
Crypto’s World Cup playbook
Kraken was named FIFA’s Official Crypto Exchange Supporter on June 9, 2026. The partnership focuses on fan engagement across North America and Europe, the two regions where the expanded 48-team tournament is drawing the most eyeballs.
Chiliz launched Belgium’s official fan token, $BELG, on Socios.com on June 3, 2026. The token gives holders access to fan voting mechanisms and rewards tied to the Belgian national team.
Chiliz and Avalanche are both powering FIFA’s broader digital initiatives, positioning themselves as infrastructure layers for the intersection of sports and blockchain. Chiliz provides the fan token platform, while Avalanche supports the underlying digital ecosystem that makes these engagement tools possible.
