Kraken was officially announced as the FIFA World Cup 2026 Official Crypto Exchange Supporter on June 11, 2026. One of crypto’s most established exchanges now has its branding woven into a tournament watched by billions of people across the planet.
The partnership goes beyond logo placement. Kraken has rolled out promotional initiatives including ticket giveaways designed to pull football fans directly into its ecosystem.
The 2026 edition marks the first World Cup with an expanded 48-team format, meaning more matches, more eyeballs, and a longer tournament window to capture attention.
Chiliz fan tokens have seen a significant surge in trading volume during the opening round of matches. The ARG token, tied to Argentina’s national team, recorded particularly notable activity as one of the tournament’s marquee squads took the pitch.
Not every football-adjacent token is thriving. Lesser-known assets like a token literally called WORLD CUP 2026 have shown negligible market activity as of mid-2026.
