By Lukas I. Alpert and Steve Goldstein

Comcast executives say the move is not being set up in preparation for a major deal, but analysts say many of the signs are there

Comcast said Monday that it plans to spin off NBCUniversal.

Comcast's spinoff of its NBCUniversal media division into a new company is driven by the belief that in the current business environment, the two companies will function better separately, the telecommunications giant said of its move announced Monday.

But analysts say investors are already seeing signs that the deal may be about teeing up the two companies for a major transaction down the road.