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inDrive, a global mobility and urban services platform, has appointed popular media personality and content creator Kiekie as its new “Chief Wahala Officer (CWO).” This creative hiring campaign was designed to shed light on the daily challenges of movement and mobility in Lagos.
The appointment follows an overwhelming response to the campaign, which attracted over 450 applications from Nigerians eager to take on the role.
As Chief Wahala Officer, Kiekie will draw attention to the everyday transportation challenges faced by Lagos residents, highlighting issues such as traffic congestion, delivery challenges, unreliable transport options and the difficulties of moving around the city. Through the #inDriveCWO, she will encourage commuters to share their experiences and perspectives, helping to bring greater public attention to the realities of daily commuting in Lagos.
Speaking on the campaign, Country Manager, inDrive Nigeria, Timothy Oladimeji, explained that the choice of KieKie reinforces inDrive’s strategy of engaging users through familiar voices and personalities who mirror the lived experiences of its community.
