A new California law, effective July 1, prohibits streaming services from playing ads louder than accompanying video content, aligning with existing TV ad volume restrictions.
It aims to regulate volume levels for broadcast and cable TV commercials
Jun 29, 2026
01:19 pm
What's the storyCalifornia's new law, which prohibits streaming services from playing ads louder than the accompanying video content, will come into effect on July 1.
The legislation is similar to existing rules that regulate volume levels for broadcast and cable TV commercials.
California law targeting loud streaming ads takes effect on July 1 | TechCrunch
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Streaming ads might be getting a lot quieter.
The state, home to Netflix and Hulu, has declared volume on adverts cannot be louder than the content people are watching.
A California law will go into effect next week prohibiting streaming platforms from airing ads louder than the content they…
Illinois passed a similar law, giving services more incentive to make ads less booming.
A partir del 1 de julio de 2026, la SB 576 obliga a plataformas de streaming a nivelar el volumen de los anuncios con el…
California is banning streaming ads that are louder than the content around them, bringing streamers in line with broadcast TV.…
