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You turn on your favorite show but can’t hear the dialogue. You turn the volume up. It’s perfect. Then, an ad comes on. It’s way too loud. You’re annoyed.
That’s about to become a thing of the past, at least in California. Starting on July 1, a state law will go into effect barring streaming platforms from servicing ads louder than the programming they accompany.
Gov. Gavin Newsom signed the bill last year forcing the normalization of audio levels so viewers aren’t jolted by blaring commercials.
Federal law already requires ads to match the average volume of the content being watched, though it only applies to TV broadcasters and cable operators. The legislation now mandates streaming platforms to do the same.
