Ford Motor Co. (NYSE:F) executives said the automaker hired 350 veteran engineers after artificial intelligence and automated quality systems failed to deliver the level of vehicle quality the company wanted, forcing a human reset inside one of America’s largest carmakers.
Ford Brings Back Veteran Engineering Talent
The hiring push included some former Ford employees and others who had been working at suppliers. The goal was to bring back experienced engineers who could spot failure points before parts reached factories, mentor younger workers and improve the AI tools Ford still plans to use.
"Mistakenly, we thought that by just introducing artificial intelligence and adjusting the design requirements that we had, that would produce a high-quality product," Ford Vice President of Vehicle Hardware Engineering Charles Poon told reporters, according to The Verge.
Ford Chief Operating Officer Kumar Galhotra said the company had been "relying more and more on automated quality systems," but the results were not good enough, according to Bloomberg.
