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If you can be the best in the world at leveraging artificial intelligence (AI) to run your enterprise, your operating margin will sit far above your industry, and stay there.
As a “global management guru and expert in managing times of change” (Bloomberg), I have advised and worked alongside Fortune 500 CEOs, billionaire entrepreneurs and large family business conglomerates across multiple continents. Let me say this as plainly as I can: We are living through a watershed moment, and most companies are sleepwalking through it.
AI is not another technology upgrade. It is a once-in-a-century shift in how a company can be built. The businesses that understand this—that rebuild themselves around AI rather than bolt it on—will operate at a level of efficiency their competitors simply cannot match. Operating margins far in excess of the industry average. Output that looks impossible from the outside. The rest will slide into a slow, dignified decline, wondering how a competitor a fraction of their size overtook them. This is not a prediction for 2040. It is happening now.
Here is the mistake nearly every leader is making. They roll out AI tools. They tell everyone to use them. Productivity ticks up. People draft emails faster, summarize meetings faster, write code faster. And the CEO concludes: We are an AI company now. You are not. You have simply made the individual soldiers faster.
