The 2026 FIFA World Cup has blown past a 32-year-old attendance record before the knockout rounds have even kicked off. More than 3,605,357 spectators attended the first 60 matches of the tournament, eclipsing the previous all-time mark of 3,587,538 set during the 1994 World Cup in the United States.
The tournament, spread across venues in Canada, Mexico, and the United States, is operating at a staggering 99.7% capacity utilization. The expanded 48-team format, a first for the men’s tournament, clearly helped drive those numbers.
Crypto gets its biggest stage yet
Kraken was named the Official Crypto Exchange Supporter of the 2026 FIFA World Cup on June 9, 2026. Chainlink, meanwhile, is serving as an official prediction market partner for tournament matches. The protocol’s oracle infrastructure is being used to power prediction markets tied to match outcomes.
For Chainlink, powering prediction markets during live matches is a real-world demonstration of decentralized oracle technology. Kraken and Chainlink are plugging into actual fan engagement mechanics, not just slapping logos on jerseys.
