If you want to watch Cristiano Ronaldo face off against Luka Modric in person at the 2026 World Cup, it’s going to cost you roughly the same as a used car. Secondary market tickets for the Portugal vs. Croatia Round of 32 match are currently listed between $1,400 and $2,550, with premium seating options blowing past $8,000.

The match is scheduled for July 2 at Toronto’s BMO Field, with a 7:00 p.m. kickoff. And while the price tags are staggering, they’re part of a broader pattern that has made this tournament the most expensive World Cup in history.

The numbers behind the sticker shock

Here’s the thing about this World Cup: even the face-value tickets are expensive. FIFA’s group-stage Category 1 seats were priced between $450 and $990. That’s more than double what fans paid for equivalent seats at the 2022 Qatar World Cup.

Overall, ticket prices have climbed an average of 35% since initial sales launched through April 2026. So the secondary market isn’t inflating prices from a low base. It’s inflating prices from an already elevated one.