If you've ever stared at a blank screen waiting for a good idea to show up, you've already lost. Good ideas don't arrive — they get excavated. That's exactly what Crazy 8 ideation is designed to do.

What is the Crazy 8 exercise?

Crazy 8 (also written "Crazy Eights") is a core design sprint technique popularized by Google Ventures. The premise is brutally simple: sketch 8 distinct ideas in 8 minutes — one per 60-second round. No refining, no second-guessing. Just generate.

The constraint is the point. Sixty seconds is too short to overthink. By round 5 or 6, you've exhausted the obvious answers and you're producing ideas you wouldn't have reached by "thinking harder."

The online tool: crazy8ideation.com