Thomas Edison put it plainly: "To have a great idea, have a lot of them." Steve Jobs said something similar. "Creativity is just having enough dots to connect... to connect experiences and to synthesise new things."
Both of them are saying the same thing. Your first idea is rarely your best one.
The reason why people you call creative can come up with great ideas easily is that they have had more experiences or have thought more about their experiences than other people.
So the question becomes: how do you get more ideas, faster?
The Most Used Method for Applied Creativity
