As C-beauty shifts its gaze to the novelty of offline retail, Yatsen Group‘s flagship brand Perfect Diary has officially launched at Sephora across China.
The collaboration brings Perfect Diary to around 300 Sephora stores in first-tier hubs, such as Beijing, Shanghai, Guangzhou, and Shenzhen, and beyond.
“This partnership integrates Yatsen’s rigorous scientific infrastructure with the world’s leading prestige beauty retailer,” Yatsen said in a statement.
“The partnership also serves as a critical foundation for Yatsen’s accelerating internationalization strategy. Future initiatives include expanding Perfect Diary’s footprint into Hong Kong and other global markets, further showcasing China’s emergence as a premier hub for global beauty innovation,” the company said.
Perfect Diary’s color cosmetics lineup shows the brand’s clear move away from an advertising-heavy, fast beauty model to a biotech-backed efficacy approach that the brand has been adopting since 2023.
