From Bombay to the Boats: How E1 Series Is Quietly Taking Over the Sporting World

I'm On A Boat

With stars, sleek RaceBirds, and destination events, E1 is bringing Formula 1 energy to open water

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Most people, if not everyone, are familiar with F1, the car racing phenomenon that has taken over the world and transformed how we think about luxury sports. From bougie Grand Prix weekends to global events where these high-speed vehicles go head-to-head, the appeal goes way beyond the track. There are TV series about it, enough merch to dedicate an entire room to, and fans ranging from everyday viewers to celebrities — all intersecting over a shared obsession.

But there’s another sport slowly climbing our watch lists around the world: E1 Series.