The Besties are coming to Amazon's Fire TV Stick this summer, as announced at the VidCon 2026 panel, What Happens When a Creator's Social Content is a Big Streamer's Pipeline? But what can other creators learn from The Besties' success? In this panel moderated by NorthStar Media Group producer Ivana Kirkbride, Besties Mackenzie Turner and Lael Hansen were joined by Pocketwatch CEO Chris H. Williams, and Global Head of Partnerships at Amazon's Fire TV Channels Dan Green. Together, they laid out the secrets to the Besties' success and what other creators need to know if they want their content on ad-revenue streaming platforms like Amazon Fire TV. "If it works on YouTube, it'll work anywhere."
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Williams repeated this in the panel, stressing that horizontal long-form content translates well to streaming services like Hulu and Amazon Fire. "As a brand and as content," he explained, "It's proven it's meddle in this insanely competitive environment, and now I have nine years of data to prove it." From there, he explained what Pocketwatch looks for, with Green confirming along the way. What are streamers looking for from content creators?
Presentation slide on What Happens When a Creator's Social Content is a Big Streamer's Pipeline?
