Jun 27, 2026 – 5.00amDo not get Pier Luigi Loro Piana started on wool.One of his life’s passions, he can – and will – talk about it at length. Do you know the difference between a 13-micron fibre and an 11? You will, should you spend enough time with the man whose grandfather founded a luxury wool wholesaler that has evolved to become one of the buzziest – but most understated – fashion businesses in the world.And where do you find the best wool in the world? Pier Luigi is happy to disclose: Australia.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorLauren Sams is the editor of Fin Magazine, The Australian Financial Review’s luxury quarterly edition. She is also the deputy editor at The Australian Financial Review Magazine and the fashion editor. She writes about the business of fashion and beauty.Jessica SierNorth Asia correspondentJessica Sier is the North Asia correspondent for The Australian Financial Review. She is based in Tokyo, Japan. Jessica has previously written on technology, global capital markets and economics.Fetching latest articles