(Image credit: LG)

This week, I've been recommending the LG C5 to anyone shopping for a TV at Amazon's Prime Day sales event. It was the only TV to earn our coveted five-star rating last year for its incredible picture quality and class-leading features, and for most of the week, its sale price of $1,199 represented one of the best Prime Day deals.But today, on the last day of the sale, its price dropped even further. For a limited time, you can get the 65-inch LG C5 at Amazon for $1,099. It's the cheapest the 65-inch C5 has ever been, and it's not going to stick around at this price for very long.shop all OLED TV deals at Amazon from $799To put this discount into perspective, consider this: The 65-inch LG B5, an entry-level OLED that doesn't offer the same level of performance, is currently $100 more expensive than the C5.The LG C5 comes from a long line of award-winning LG C Series OLEDs. Year after year, it's one of the most popular picks among our readers, and it's easy to see why.OLED TVs like the C5 deliver next-level contrast because they don't rely on a separate, LED-based backlight. Instead, every pixel in the display is self-illuminating, which has a ton of performance-based advantages when compared to a traditional LCD/LED TV.For one thing, the C5 is capable of perfect black levels, so you won't be distracted by hazy, bluish light bloom around bright objects. Since every pixel provides its own light, the C5 can also direct a ton of brightness to small, concentrated clusters of pixels. During cinematic, HDR content, this surgical contrast control creates a sense of depth that LED TVs can't quite manage.The LG C5 also comes with a laundry list of features for gaming, streaming and more. It supports for 4K gaming at 120Hz on current-gen consoles (the top 4K spec for these systems), and up to 144Hz with VRR enabled when a gaming PC is hooked up.In addition, LG’s Game Optimizer mode puts all of the C5's most-useful gaming settings in a convenient quick-menu. Other TVs offer a similar feature, but I find LG's version of a dedicated gaming menu to be the best in the business.Look, I'll be real with you: It's the last day of Prime Day and Amazon slapped a "Limited Time" badge on this deal. You'll still be able to buy the 65-inch LG C5 for a reasonable, discounted price after today, but I don't know if it'll ever drop back to $1,096 again once this deal expires.