There are high-demand sporting events, and then there is whatever is happening with Portugal versus Colombia. The June 27, 2026 group-stage clash in Miami has generated more than 500 million ticket requests, making it the single most requested game across all 72 group-stage fixtures in the 2026 FIFA World Cup. That figure surpasses the demand seen for past World Cup finals.
Right-to-Buy, explained without the jargon
FIFA has built its 2026 ticketing infrastructure around a platform called FIFA Collect, which runs on a customized Avalanche Layer-1 blockchain. The system introduces two types of tradable digital assets: Right-to-Buy tokens, known as RTBs, and Right-to-Ticket tokens, known as RTTs.
FIFA Collect has issued more than 100,000 RTBs as of mid-June 2026. The secondary market for these assets has crossed $25 million in volume. RTT secondary volume has separately surpassed $15 million. Payments on the platform are processed in USDC on the Avalanche network. The Club World Cup has also been folded into the system, with more than 50,000 tickets bundled alongside RTBs.
Why this match, why now
