Built for Now: Inside Horizon Global’s New ModelSpeaker: Bob Lord, CEO, Horizon Global Built for Now: Inside Horizon Global’s New Model explores how a newly formed joint venture is challenging legacy media networks with a modern, integrated approach designed for today’s global marketing realities. Through insights from its leadership, the piece highlights early momentum, a differentiated data and tech foundation and a model purpose-built to solve the complexity and fragmentation faced by global brands at scale.CMO challenges and operational solutionsSpeaker: Renata Spackova, global COO, Horizon GlobalKey angles to draw out:Deep empathy for global marketersComplexity of global activationOperational excellence and executionHow Horizon Global is designed around client needs