The meeting takes place in a vaulted cellar on rue des Granges, in Besançon. The owner — a wine merchant who just took over his uncle's shop — lays four A4 sheets on the wine barrel serving as a coffee table. Four quotes for the same project: a brochure website with vintages presentation, a vintage blog, a reservation form for tastings.

Quote n°1: €990 ex-VAT. A well-known SaaS platform, turn-key template, monthly subscription included the first year.

Quote n°2: €2,500 ex-VAT. A small local agency from the Battant district, WordPress + premium theme.

Quote n°3: €6,000 ex-VAT. A senior freelancer — me, in this case — custom-built site, OVH hosting, GDPR-compliant, no subscription.

Quote n°4: €15,000 ex-VAT. A Paris-based agency in the 11th arrondissement, full brand overhaul, design system, 6-month SEO roadmap.