Jim Sarbh in Made in India: A Titan Story; (right) Vinay Kamath
| Photo Credit: Amazon MX Player
This is an idea whose time has come. And interestingly, the idea is about time itself.Three weeks into its streaming, Made in India: A Titan Storyon Amazon MX Player is already 2026’s most-viewed Indian web-series — according to the latest Ormax report. Chronicling the journey of Titan founder Xerxes Desai and his mentor, JRD Tata, the biographical drama transports viewers to the early 70s and 80s Bombay where the foundation of India’s iconic watch brand was laid. Directed by Robbie Grewal and starring Jim Sarbh and Naseeruddin Shah, the series has been hailed as a tale of ambition and nation-building.This web-series has a Chennai connection; it is based on city journalist Vinay Kamath’s book ‘Titan: Inside India’s Most Successful Consumer Brand’. A former The Hindu Business Line journalist, Vinay is pleased with the positive response to the series that has brought to screen the events he chronicled over years of reporting. “I am overwhelmed with the outpouring of emotions for it,” he says, “It has been quite a revelation. The story of innovation and surpassing odds, the period setting, interspersed with old Hindi songs has gone down well with viewers.”Vinay’s book, released in December 2018, was the result of three years of work as bulk of the interviewing and writing happened alongside his regular work as a journalist with The Hindu BusinessLine. “Titan is a well-researched company and several B-school case studies have documented it. But my book is pieced together based on conversations with the people who built Titan. As it was all original material, it took time,” he recalls.
