The company recently integrated its third-party marketplace into My Red Vest, the software employees use in stores to help customers place orders. The update lets associates search marketplace products alongside Lowe’s own inventory and complete purchases for customers in the store, with orders shipped directly to their homes. Lowe’s announced the feature at its second annual seller summit, held on Monday in Chicago.
The rollout reflects Lowe’s broader effort to weave its marketplace into more parts of the business. Since launching its third-party marketplace in late 2024, the retailer has steadily expanded its assortment and seller tools as it looks to better compete with Amazon.com and a growing number of retailers that now operate their own online marketplaces.
During its most recent earnings call in May, Lowe’s said online sales rose 15.5% in the first quarter, driven by improvements to its digital experience and fulfillment capabilities. Marketplace was a contributor to that growth.
“This [allows] our sellers and the rapidly growing assortment that we have in marketplace to be directly in the hands of our associates to help customers transact an item in store and have it shipped directly to their home,” said Michael McCluskey, Lowe’s vice president of marketplace.
