For years, getting into the Victoria’s Secret Fashion Show meant being a model, celebrity or particularly well-connected industry insider. Now, it can also mean being a highly active member of the brand’s creator community.Ahead of the brand’s fall show — the date still unknown, although last year’s was in October — Victoria’s Secret is dangling access to the buzzy event as a reward for the people posting, selling and talking about the brand online. Its VS & PINK Creator Program has grown to more than 16,000 members since launching in October 2023, spanning loyal customers, emerging creators and established influencers.
Through the tiered program, creators can earn higher affiliate commissions, gift cards and features on the brand’s social channels, along with invitations to events and brand experiences. Top advocates were also invited to attend the 2025 Fashion Show, and now the brand is taking it a step further.
“The power of social media today means anyone can go viral and drive widespread impact, regardless of their follower count,” said Elizabeth Preis, chief marketing and customer officer at Victoria’s Secret & Co. “This underscores the heartbeat of the program and how we continue to celebrate our community in everything we do.”
