Victoria's Secret is betting that making lingerie "fun" again can reverse years of sliding sales.
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Victoria's Secret is betting that making lingerie "fun" again can reverse years of heavy discounting and sliding sales.
Why it matters: Results released Thursday suggest the company is beginning to rebuild brand relevance and pricing power after a decade marked by an outdated image, cultural backlash and intensifying competition.
Victoria's Secret is leaning into sexy with a return to its roots and a new stock market ticker symbol, VSXY.
Victoria's Secret has been working to regain relevancy and win back shoppers under CEO Hillary Super.
Hillary Super ditched the performative playbook, brought back the glamour, and Wall Street is taking notice.
"We are increasingly confident in the trajectory of the business."
Victoria’s Secret’s shares will trade under VSXY starting on June 2.
Victoria's Secret has been in the midst of a turnaround under CEO Hillary Super, who said the company is winning over young…
