In April I went to London on vacation. At some point I walked into the British Museum because it was there and it was free.

I did not expect to walk out a changed man.

The Rosetta Stone is a 2,200-year-old slab of granodiorite with the same text written in three different scripts. It just sits there. Behind glass. In a room. People crowd around it and take photos of what is essentially a broken rock with very small writing on it, and I was one of those people, and I stood there for 18 minutes, and I missed my call, and it was absolutely worth it.

Here is what it taught me about B2B SaaS.

The Lessons