See more Daily Mail on Google - save us as a Preferred SourceBy PAUL DRURY Published: 19:26 BST, 25 June 2026 | Updated: 19:26 BST, 25 June 2026
They have become some of our most iconic addresses with picture-perfect properties that many crave to call home.Thanks to social media platforms such as Instagram and Tik Tok, the most beautiful streets and avenues in Scotland now enjoy a world-wide audience.And new research from Lloyds and Bank of Scotland shows that - despite their huge attraction – the most Instagrammable locations in Scotland need not necessarily break the bank.For example, average homes on Pier Road in the village of Luss, on the ‘bonnie’ banks of Loch Lomond, sell for under £159,000.The short road comes 19th in the banks’ Top 20 of the prettiest residential spots in the UK.It was already known to a Scottish TV audience as the fictional village of ‘Glendarroch’, the setting for the popular STV soap ‘Take the High Road’.Locations in Edinburgh rank even higher in the research findings, some of which have also featured in Hollywood movies and numerous British drama programmes. Circus Lane in Edinburgh with St Stephen's Church Tower in background Colorful buildings in Victoria Street in Edinburgh's Old Town Flower display at a house in the village of Luss at Loch LomondComing 4th in the UK Top 20, Victoria Street in the Old Town dates from 1820 and comes into its own at Christmas, when its gaily-painted store fronts are illuminated by festive lights and mobile decorations are beamed onto the upper buildings.It was the inspiration for Diagon Alley in the successful Harry Potter films, not surprising since its creator JK Rowling spent much of her time honing her plots in the cafes of nearby Nicolson Street.Circus Lane, in the capital’s Stockbridge, claimed the ninth spot in the survey with its charming cobbles and chocolate box pretty setting.But its new-found fame on Instagram, however, has infuriated some of the neighbourhood as not all the residents take kindly to visitors peeking in their windows, with the report’s authors acknowledging an element of ‘over tourism’.Isla Benzie, head of mortgages at Bank of Scotland, said: ‘It’s no surprise to see Scotland is home to some of the UK’s most shared and photographed locations.‘From the colourful shopfronts of Edinburgh’s Victoria Street to the stunning shores of Loch Lomond, these are places that showcase the character, history and natural beauty that make our country such a special place to live and visit.‘While some of these locations are in sought-after city neighbourhoods, others show that buying into picture-perfect surroundings can be more affordable than you might think.‘As more people are inspired to seek out new locations through social media, it’s also important that visitors help preserve what makes them special by being considerate of local residents and the communities that call these places home.’Fifth place in the Top 20 goes to Gold Hill in Shaftesbury, Dorset - a steep, cobbled pathway familiar to generations as the location for the Hovis bread advert from the 1970s.Taking first place is Royal Crescent in Bath, Somerset, one of Britain’s finest examples of Georgian architecture, built between 1767 and 1774.Fully 500ft long, the curved construction houses 30 terraced homes and overlooks the stunning Victoria Park.It is better known to TV audiences as the Featherington family home in the period Netflix drama, ‘Bridgerton’.
