The Special Adviser to the Lagos State Governor on Tourism, Arts and Culture, Idris Aregbe.
The Lagos State Government has called for a shift from global recognition of Africa’s creative output to greater ownership and economic value creation, stressing the need for sustainable businesses, stronger intellectual property protection and increased investment in the sector.
The Special Adviser to the Lagos State Governor on Tourism, Arts and Culture, Idris Aregbe, made the call at the opening ceremony of the SHOWBIZ101 Workshop 2026 held at Alliance Française, Ikoyi, Lagos.
Aregbe, who delivered the keynote address, described the workshop as an important platform for connecting African creatives with global stakeholders, exchanging ideas and building partnerships that can shape the future of the continent’s creative industry.
He said the workshop represented more than a capacity-building programme, describing it as “a bold declaration that Africa is ready, not only to participate in global creative conversations but to lead them.”
