Vodacom South Africa has partnered with Amazon South Africa to offer customers expanded benefits through Amazon Prime, unlocking comprehensive benefits for Vodacom customers in South Africa beyond streaming in a first-of-its-kind deal.

The all-in-one membership programme provides unlimited movies and series and Amazon Originals through Prime Video; exclusive deals and discounts on thousands of items; early access to special deals and deal events; fast and free delivery in major cities; as well as free gaming and a Twitch channel subscription through Amazon Luna.

“This partnership marks another important milestone in our journey towards building a digital society through an ecosystem of innovative products and solutions,” said Vodacom South Africa consumer business director Rishaad Tayob, adding that it positions the company as a holistic digital lifestyle provider.

As part of the enhanced offering, RED Core, RED Flexi, and RED VIP customers will enjoy all the benefits of Amazon Prime, while customers who sign up for a Home Internet, Mobile Broadband or Fibre plan will be eligible for Amazon Prime from August 2026.

Tayob highlighted that the launch of Amazon Prime emerges as South African consumers continue to look for increased value in response to persistent economic pressures and the rising cost of living.