Amazon is strengthening its position in South Africa with the launch of Prime, bringing its globally popular membership programme and first local Prime Day event to consumers.
Amazon has officially launched its Prime membership programme in South Africa, bringing together free delivery, entertainment and shopping benefits in a single subscription as the global ecommerce giant deepens its presence in the local market.
The launch marks another major milestone for Amazon.co.za, which entered the South African market two years ago and is now looking to capitalise on growing consumer demand for convenience, value and digital entertainment.
Prime members will gain access to unlimited free same day and next day delivery on eligible products, exclusive shopping deals, streaming content through Prime Video and gaming benefits through Amazon Luna.
Customers can sign up for a free 30 day trial before choosing between a monthly membership of R59 or an annual subscription of R399, representing a saving of 44% compared to the monthly option.
