The first wave of programming includes a confirmed session with C3 promoter and Lollapalooza talent buyer Huston Powell.
International Festival Forum (IFF), produced by International Live Music Conference (ILMC), is making its North American debut from Sept. 14-16 at The London West Hollywood in Los Angeles. The flagship conference is held annually in London.
The debut event, produced in partnership with We Group, will feature a conversation with C3 Presents promoter Huston Powell titled The Art of the Lineup. Powell curates the lineup for Lollapalooza and its international editions, as well as Governors Ball in Queens, N.Y.
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“We started IFF more than a decade ago with a simple goal: to create a space where festival organizers and booking agencies could connect and do business more effectively,” Greg Parmley, managing director of ILMC, said in a statement. “IFF has since grown into one of the most important gatherings for the industry, and we’re proud to be bringing that model to North America with IFF LA. Our first wave of programming reflects key conversation taking place across the festival business today and we’re excited to bring these discussions to Los Angeles to shape impactful festival lineups.”
