Thousands of Dutch football fans have descended on Kansas City ahead of the Netherlands’ group stage match against Tunisia on June 25, turning downtown into a sea of orange. The “Oranje Army” is organizing fan walks, parades, and the kind of coordinated revelry that makes World Cup host cities feel like temporary embassies.
What’s conspicuously absent from all of it: crypto.
From Crypto.com stadiums to radio silence
The 2022 World Cup in Qatar was drowning in crypto branding. Crypto.com was an official FIFA sponsor. Algorand had a partnership deal. Fan token platforms like Socios were pushing team-specific tokens for dozens of national squads.
No crypto-related sponsorships or tokens have been linked to the Netherlands-Tunisia match or the broader fan activities surrounding it. Kansas City, which serves as the official base camp for the Dutch national team during the tournament, has seen massive economic activity from the influx of supporters. None of it appears to be flowing through digital asset channels.
