Photo credit: lavaLava International Limited has announced the launch of its new Smart series with the introduction of the Smart 4 Plus smartphone. The company described the device as a “No Tension Phone” aimed at young consumers looking for a stylish, reliable and smooth smartphone experience at an affordable price. Priced at Rs 9,999, the smartphone is positioned in the under Rs 10,000 category and will be available through Lava retail outlets.Lava also says the handset packs battery life, durability, connectivity and easy-to-use functions for daily chats, entertainment and work-like stuff. The Smart 4 Plus includes Android 15 Go , security update backing , and it carries an IP64 rating. At the same time, Lava is still pushing its Free Service @ Home kind of after-sales support plan.Key TakeawaysLava has rolled out the Smart 4 Plus under its new Smart seriesThe phone lands at Rs 9,999You get a 17.13 cm (6.75-inch) HD+ displayUNISOC 9863A octa-core processor powers itComes with 4GB RAM and 64GB storageA 5000mAh battery is included with 10W chargingCamera side includes a 13MP AI dual rear camera plus a 5MP front cameraIt runs Android 15 Go and provides two years of assured security updatesIt has an IP64 dust and water resistance ratingLava is offering Free Service @ Home support as well Lava Expands Portfolio with New Smart SeriesLava International Limited expanded its smartphone lineup by introducing the Smart series and, well, the launch of the Smart 4 Plus. The firm said this Smart lineup is meant for shoppers in the under Rs 10,000 segment. In Lava’s telling, the Smart 4 Plus circles around three big ideas for that price bracket: design, durability , and battery life. The company notes the device was made to cover needs tied to weather resistance, connectivity, a bigger display size, and security. In general, the smartphone is offered at a price that’s meant to make smartphone tech reachable for a broader group of people.SpecificationsFeatureSpecificationDisplay17. 13cm (6.75") HD+ DisplayProcessorUNISOC 9863A Octa-Core ProcessorRAM4GB + 4GB Virtual RAMStorage64GBBattery5000mAhCharging10W ChargingPortType-CRear Camera13MP AI Dual Rear CameraFront Camera5MP Selfie CameraOperating SystemAndroid 15 GoSIMDual SIM (4G+4G), Nano + NanoDurabilityIP64 Dust and Water ResistanceSecurity Updates2 Years Assured Security UpdatesIn-Box AccessoriesUSB Type-C Cable, Charger, SIM Ejector Pin, Back CoverPriceRs 9,999Company Highlights Product PositioningOn the launch, Sumit Singh, Senior Vice President and Head of Product at Lava International Limited said the Smart series is meant to strengthen Lava’s footprint in the under Rs 10,000 category. He said during development, the focus was on design, durability, and battery performance as main points. Singh added that the Smart 4 Plus is built to handle Indian weather conditions and includes Band 28 support for connectivity. He also pointed to the larger display and the assured security updates as the standout parts. As per the company, it blends those things while staying inside the sub-Rs 10,000 price range.Display and Everyday PerformanceThe Smart 4 Plus sports a 17.13 cm (6.75-inch) HD+ display, which Lava says should give an immersive viewing vibe. The screen is meant to support things like content streaming and media watching. The phone runs on the UNISOC 9863A octa-core processor, and it includes 4GB RAM. Users can also get memory expansion with up to 4GB of virtual RAM. There’s 64GB internal storage for daily smartphone tasks , plus multitasking. Lava says the hardware setup is tuned for steady performance across everyday communication, entertainment, and productivity routines.Battery, Camera and Connectivity FeaturesLava placed a 5000mAh battery in the Smart 4 Plus, aiming for longer day-to-day usage. The device has a Type-C port and supports 10W charging. For photos, you get a 13MP AI dual rear camera setup, alongside a 5MP selfie camera. Lava states the cameras are designed to capture everyday moments clearly and without fuss.Connectivity is handled through dual SIM support in Nano + Nano style and 4G+4G capability. Other options include conference calling, anonymous call recording, and auto call recording, so communication tools feel more practical and convenient.Software, Durability and AvailabilityThe Smart 4 Plus runs on Android 15 Go, and the company says it brings two years of assured security updates. Lava also mentions the software support is meant to provide a secure , reliable experience over time. For durability, the device carries an IP64 dust and water resistance rating, designed to defend against dust exposure and accidental splashes during regular life. Lava is also continuing the Free Service @ Home initiative with this smartphone as part of its customer support offering. The Smart 4 Plus costs Rs 9,999 and is available via Lava retail outlets, plus offline retailer and service provider financial schemes.Frequently Asked Questions (FAQs)1. So what’s the price for the Lava Smart 4 Plus ?It’s been launched at a price of Rs 9,9992. And which processor powers the Smart 4 Plus actually?This smartphone is powered by the UNISOC 9863A octa-core chipset3. What about the camera specs of the device?The phone comes with a 13MP AI dual rear camera, plus a 5MP front-facing selfie camera.4. Does it give any water dust resistance stuff?Yes, the smartphone carries an IP64 dust and water resistance rating.5. What kind of software support does Lava include?The Smart 4 Plus runs on Android 15 Go, and Lava is promising two years of assured security updates.end of article