Lava will unveil two smartphones in its upcoming Virat series — the Virat V1 5G and Virat V1 — exclusively on Flipkart on July 24, 2026, at 12pm IST. The launch was originally scheduled for July 21 but was pushed back by three days. Both devices will cost less than Rs 25,000, placing them in India's crowded budget-smartphone segment. With Lava's online sales reportedly growing 74 per cent year on year, the company now wants a product range built specifically for e-commerce.Why this launch is different for LavaLava has spent the past 17 years building its business around neighbourhood retailers, with Agni and Bold phones sold through more than 1.65 lakh outlets. The Virat series takes a different route: Lava has designed, priced and distributed it directly for Flipkart rather than adapting an offline product for online sale.About The AuthorAshna is a content writer who focuses on making everyday choices easier and smarter. With a strong eye for detail and a natural sense of what works in real life, she creates content that feels honest, relatable, and genuinely helpful. She is a geek for writing stories around fashion, beauty, and influential products, while bringing the same depth and detail in reviewing tech products and gadgets of day-to-day use.